Operator advancing through a blue lit corridor at night, rifle shouldered, night vision device on the helmet
Combat Application Media

Real steel.
Real operators.

Defense and tactical · Photo and video

If the material has to be as good as the product, bring us the product.

Brands we have worked with

Mechanix Wear| 3M Peltor| Comhead| DIYCON| TAIGA| Schoeffel TAC| 5.11| HAIX| Crossfire Packs| Carinthia| Agilite| GSCI| Tasmanian Tiger| Mehler| Schubert| Gatorz|

René Sulski, Director of Photography · Partner of Combat Application Media

One scenario, cut down · sound on

Unit markings redacted

How we work

From product to scene

Your product should be used in the field.

Instead, it is photographed in the studio.

If you need three angles on a white sweep

A studio does that faster and cheaper than we do. Clean, correct, and it will look like every other catalogue in the category.

Then go to a studio

Worn tactical glove with a hardened knuckle plate photographed alone against a plain grey background

If you need the product understood

Shot in use, by people who use it — serving soldiers from EGB and the Ranger Wing. Grip, stance and the way kit is carried read correctly to anyone in the field.

Then talk to us

Operator crouching against a sunlit wall, rifle held upright across his chest, night vision on the helmet

01

You send the product

Tell us what it is and where it is used. We come back with a scenario, not a shot list — mission profile, location, cast and what the product does in the scene.

Output — scenario proposal

Shooter kneeling beside a rifle on a tripod, opening a small equipment case in both hands

02

We shoot it in the field

Ranges, training areas, rope work, night operations. Weather and light as they come, with talent that already carries the equipment at work. Stills and motion from the same pass.

Output — stills and motion, one production

Close view of a marksman behind a scope, hearing protection in his ear, control unit strapped to his wrist

03

Material keeps coming

On a retainer the product stays with us and goes into every shoot we run, so campaign, retail and trade are supplied through the year instead of once before the show.

Output — a library, not a shoot

Bearded operator with face paint and a headset standing in dense green woodland, rifle held low

Gear is shot where it is used, by people who use it.

Nothing in the scene has to be explained to anyone in it, so nothing in the frame reads as staged.

Send us your product→
Gloved hand holding out a camouflage pouch toward the camera, operator blurred in the woodland behind

Overwatch position, last light

Unit markings redacted

Working with us

Two ways in

01

Per production · from 4,500 EUR net

Scenario shoot

We write a scenario and shoot it with real operators. Several brands take part, each one built into the scene where it belongs. Your product goes into the field for a fraction of what the day costs.

  • —One brand per category, held from confirmation
  • —Your product built into the blocks, or a scene of its own
  • —Stills and verticals, delivered after the shoot
02

Per production · from 8,500 EUR net

Tailor made production

The scenario is written around your product. Location, cast and mission profile follow your brief, and nothing else is on set.

  • —No other brand in frame
  • —Full usage of all material, unlimited and perpetual
  • —Stills and motion in one pass

Early-stage brands: talk to us about a barter arrangement.

Frames

Unit markings redacted

  • Operator with camouflage face paint and an over ear headset moving through summer woodland with a rifle
  • Gloved hands passing over a black tactical headset, Mechanix logo on the back of the glove
  • Operator in bright sunlight with helmet mounted night vision and a clip on optic on the rifle rail
  • Portrait of an operator in blue light wearing a helmet mounted headset with a Comhead ear cup
  • Gloved hand gripping a rifle in blue light, hard knuckle armour and Mechanix branding in focus
  • Hand reaching for the control buttons of a rail mounted thermal sight in low light

Next

Send us your product→

Tell us what it is and where it is used. We come back with a scenario.